The Keys to Popularity, Satisfaction & Success: Your Personality!

Persona Bubble Reveals The Keys to Happiness, Success & Wealth

Keys to Popularity, Satisfaction & Success: Your Personaltiy!

Persona Bubble has recently been investigating how personality relates to several dimensions of life in a series of recent studies.

The first area explored in Persona Bubble’s research was the correlation between personality and relationships. The team of psychologists and data analysts sampled a sub-section consisting of 5,000 members from PersonaBubble’s user base and discovered that extroverts are connected with more people on Facebook compared to introverts. However, introverts are just as likely to be in a romantic relationship, the data also suggests.

The next area that the team examined was the link between personality and work performance. Many psychology studies have demonstrated that more conscientious personalities show a strong correlation with work performance with many jobs. However, Rob Bailey who leads the team of psychologists at Persona Bubble pointed out that “It is important to remember that for some jobs, such as expressive, artistic or less corporate roles, less meticulous personality types may be more successful.“

The next dimension researched was the link between personality and satisfaction with romantic relationships. Over 4,500 couples completed PersonaBubble’s personality questionnaire and questions that looked at how satisfied they were in their relationship. The results showed that there was a link between relationship satisfaction and the emotional stability of both partners. Furthermore, having a similar personality to a partner was also linked to relationship satisfaction, providing evidence that opposites don’t attract.

Finally, the team researched the connection between personality and spending habits. Research published in the Journal of Marketing Theory and Practice in 2007, led by researchers Pirog and Roberts, suggests that emotional instability is positively associated with more frivolous spending habits, such as credit card misuse.  “Credit card misuse” is inclusive of elements such as being not concerned with the price of the product, going over the available credit card limit or not paying off the credit card limit, being impulsive, having lots of credit cards and more reckless spending.

Find out how your personality stacks up on or download our free mobile app

What is Your Christmas Gift-Giving Style?

What makes some people feel more like Scrooge than Santa around the holidays? With Christmas around the corner, we have recently dusted off some research to find out how personality relates to gift-giving style.

1. Practical types often scrimp on cards.

Personality Test

In our study, we found that those with a more practical thinking style and who are more tough-minded on the Persona Chart are more likely to choose cards based on cost. We also found that Introverts were more likely than Extraverts to choose a card based on the message inside and whether some of the money went to charity.


2. Flexible types may still be shopping on Christmas eve.

personality text

When it comes to buying presents, we found that people who are more structured are more likely to finish their Christmas shopping earlier. On the other hand those who are likely to be on the flexible side of the scale said they expected to still be shopping on Christmas Eve.


3. Introverted types may give the gift of a kiss!

Personality test

As you might guess, Extraverts expect to attend more Christmas parties than Introverts, with most people attending 2 or 3 Christmas parties in total. Although they may not go out as much, we found that Introverts are more likely to have kiss under the mistletoe!


4. Tough-minded types would rather receive money.

From the wide range of answers to the question about what type of gift people wanted to recieve, it appears that personality does not have a major impact. However, it did appear that those who would prefer to receive money were more tough-minded on the Persona Chart.

What is your Christmas Gift-Giving Style? Find out at

Practical Personality Test App available on iTunes

Practical Personality Test App

PersonaBubble has just launched our first mobile app!

The Practical Personality Test App provides a convenient way to access your information, whether you are at a coffee shop, waiting for a bus or just sitting on the sofa at home. You can also use it with friends when you are out together to chat about your comparison results.

Download the iPhone app (we will add the link to the Android version when it is ready in a few weeks)

Just like our main site, the app is:

Trustworthy – The test is based on years of psychological research and is based on one of the most cited personality tests in the world, so you can trust the results.

Insightful – The personal report can help you understand yourself on a deeper level.  You will learn more about how you interact in the world and what makes you truly unique.

Quick – The test takes less than 10 minutes and looks deep beneath your skin and tunes into the real you. If you are very short on time, you can take one of our polls that cover specific topics.

Social – You are free to invite your family and friends to complete a questionnaire so that you can compare results to see how similar you really are. The social comparison reports can be used to help you understand your friends, work colleagues, housemates, family, romantic partners, etc.

Still not convinced? Check out the video and screenshots. Once you download and use the app, we would love to hear your thoughts! Your feedback will help us determine features for future versions. Email:

How you compare to your friends on the Practical Personality Test

How you compare to your friends on the Practical Personality Test

Practical Personality Test App Homepage

Practical Personality Test App Homepage

Personality Test Results

View your results from the Practical Personality Test

How to enhance your creativity

Enhance your creativity to experience more of those moments where ideas just seem to randomly pop into your head and less of those moments of dread when it is time to brainstorm and your mind goes completely blank!


In children, playfulness, creativity and the ability to come up with original thoughts seems to be the natural state of being. However, sometimes in life it can seem hard to be that creative and unrestrained. However, there are ways to find that creativity again.

Creativity has been defined by psychologists as “the process of producing something that is both original and worthwhile”, and it is linked to personality through scientific studies. People who like novelty and are open to change tend to be able to come up with original ideas, and prefer innovative methods of doing things instead of following convention and well tried ways. They are also inclined to be more self-reliant, independent and have a higher tolerance for ambiguity than average. Creative personalities are not necessarily introverted or extroverted; studies show they are likely to have a mixture of both. People with those traits tend to thrive in creative professions such as musician, artist or designer. But there are also other professions suitable for the creative personality, such as scientist or architect.

Consider how your personality influences your creativity. PersonaBubble offers a free personality measure that can help. However, even though creativity has a base in personality, it is not fixed and is also heavily influenced by environmental factors. Just like a muscle or fitness, it needs exercise and training. There are practical methods to help become more creative, here are a few tips:

  • Pay attention to your habits of thinking- Scientists talk about two different kinds of thinking, called convergent and divergent thinking. Convergent thinking aims to bring information together focusing on a single correct solution to a problem, whereas divergent thinking focuses on finding multiple solutions to a problem. Be aware of the ways you tend to look at things, and if you are likely to get stuck in convergent thinking, as you may miss out on the many possibilities that might be available.
  • Monitor your environment- Context plays a large part in creativity. Many creative people through history seem to have been in a non-hierarchical environment without too many restrictions and with an encouraging atmosphere. To boost your creativity, make sure to surround yourself with inspiring, creative people and seek out environments where thinking out-of-the-box is welcomed and not frowned upon.
  • Relax and be happy- When we are relaxed and in a positive mood creativity increase, whereas stress, anxiety and negative thoughts inhibits creativity. There are many ways to enhance your happiness; here is an inspirational website with a few tips.
  • Find inspiration- Openness to change and embracing novelty are traits that make people curious and motivated to seek out new environments and experiences. Even if you do not have this strong urge by nature, you can actively decide to try new things, gain new perspectives and break old habits. For example, visit a museum, an art gallery or perhaps just take a stroll through a different side of town.

What are the constraints and obstacles to your creativity? Why not challenge yourself and sign up for a course in creative writing, photography or perhaps, for the brave, improvisational theatre? Get your inspiration going!

The Sporting Elite: which personality characteristics contribute to sporting success?

From Wimbledon to The Ashes, the Tour de France and the World Athletics Championships, it’s been another great summer of British sporting success. But which personality traits make the difference between the good and the great in the sporting world? Here at PersonaBubble we tried to find out… iStock_000006192481Small


Low Anxiety
Elite athletes tend to have lower scores on anxiety scales than average performers, making them more resilient, emotionally stable, and better at remaining calm in stressful situations. Where amateur sportsmen and women may buckle under the pressure of competition, those at the top of their game use their emotional stability to stay cool, calm and collected in those crucial moments. In the first test of this Ashes series, James Anderson held his nerve when Australia were only 15 runs away from stealing victory to take that all important tenth wicket, sealing England’s win.

Mental Toughness
Bouncing back from losing three championship points in the third set to win the 2013 Wimbledon Final, the “mental toughness” shown by Andy Murray is distinctive amongst elite performers, who maintain a single-minded focus in the face of adversity. Indeed, Murray himself described the last game as, mentally, the toughest game he had ever faced.  The psychological edge that mentally tough performers have over their opponents is a key ingredient in separating those who attain the highest levels of sporting achievement.

To be the best you have to strive for the best, and perfectionism is all about setting personally demanding standards. When the smallest of margins can make the difference between success and failure, discipline and a strong drive to succeed are crucial. Dave Brailsford, head of Team Sky and performance director of British Cycling, talks about the “aggregation of marginal gains” and the large impact that small changes have on performance. This approach helped Chris Froome triumph in the Tour de France and ensured Olympic success for the Team GB cyclists at London 2012.

Losing is an inevitable part of any sporting career. Elite sports performers have a strong sense of self-belief, undiminished by setbacks they may face along the road to success. Athletes themselves agree that an unshakeable belief in the ability to achieve competition goals is a key attribute of any sports performer. The ability to perform is not enough; it’s the self-belief in your ability to perform and succeed that is critical. Amateur performers may doubt their ability after losing. Elite performers use these losses as motivation, their belief in their abilities unbroken.

In Summary
Defining what makes a champion is no easy feat, but the personality traits and characteristics considered here can be easily spotted in many of the sporting greats. Although there will always be differences amongst elite performers, it’s clear that there are a few stand-out personality characteristics that can determine success. Yes, superior skills and training hard are vital, but amongst the elite it’s the mind that is the winner.

The Entrepreneurial Top Five

With the final of The Apprentice upon us we ask: what does it take to be an entrepreneur? We at PersonaBubble took on the challenge and found our own ‘Entrepreneurial Top Five’…

Woman drawing a business plan

1. Vision
2011 winner, Tom Pellereau, may have only won 3 tasks out of 10 but he definitely has this first feature. Vision is seeing business opportunities where others see none and thinking creatively to come up with solutions. Taking a broader view and looking beyond what’s in front of you enables someone to make the leap from thinking about starting a business to actually doing it.

2. Risk-taking
It’s not that entrepreneurs are adrenalin-driven risk-taking action figures but rather that they see what some call risky business scenarios as opportunities. They are more insightful in business. Take 2013 finalist, Leah Totton, who seems to be risking a stable medical career for an area in which she is totally inexperienced. Yet she’s in the final. Maybe it’s our lack of vision that makes us brand entrepreneurs as ‘risk-takers’. See if you’re a risk taker with PersonaBubble’s mini-test here.

3. Self-belief
If you make someone believe they’re really good at decision-making, they’ll take more risks. Since they think they’re more likely to succeed, they don’t see the risks as threatening. Having higher self-belief means you’ll take on more tasks confidently, increasing your experience and resulting in success. However, if it’s too far out of line with reality, you’re in danger of becoming a Neil McClough, this year’s semi-finalist and King of Self-Belief. Lord Sugar dubbed him as “the right man with the wrong plan” due to his abysmal business idea.

4. Funding
The change made in the 8th series of The Apprentice from a job with Lord Sugar to a £250K investment transformed the show from looking for a top businessperson to an entrepreneur. Only 17% of self-employed people get their start-up funding from bank loans. A successful entrepreneur will find the money but it often won’t be from a bank, perhaps due to their outside-the-box ‘vision’. On the upside, Richard Branson says, “It can be better to start with very little money, since the skills you’ll develop as you overcome the challenge of growing your business will be invaluable”.

5. Need for achievement
Every year we hear how everyone in The Apprentice ‘wants it’ more than everyone else. An entrepreneur doesn’t just want to succeed; they have a compulsion for success. When 2013 finalist, Luisa Zissman, was asked in the interviews why she wanted this when she’s already so successful, her answer was, “because I always want more”. The studies show it: ‘achievement motivation’ stands out as the most important personality factor for entrepreneurial success.

Are you cut out to be an entrepreneur? Click here to take our mini-test.

Who’s got more of the Top Five?

  Leah Luisa


Perception of risk




Need for   achievement


Looks like Luisa doesn’t need Lord Sugar! Find out the decision in tonight’s final.

What is the best way to relieve stress for people like me?

We all have different coping styles depending on our needs and personalities.  Active coping strategies are aimed at solving the problem causing the stress.  For example, to reduce feeling overwhelmed by too many commitments, you might choose to cancel some activities.  On the other hand passive coping strategies are aimed at reducing the emotions associated with stress or avoiding the stress.  Relaxation and distraction are examples of passive techniques.

We tend to use different techniques depending on the level and type of stress, as well as our personality.  For example, for mild stress, we tend to use passive coping strategies.  Introverts are often over-stimulated whilst extraverts are often under-stimulated.  So, introverts might like to relax by getting away from their stress, whilst extraverts might like to do something more active.

We all have times when stress gets too much.  Here are some examples of coping strategies that might suit people with different types of personalities:

  1. Relaxation techniques
    If you tend to get agitated easily, breathing, meditation and muscle relaxation are all techniques aimed to reduce tension.  Find a quiet space, free from distractions from others.  Focusing on breathing in and out slowly or relaxing individual parts of the body can help you feel more peaceful and less panicky.  This technique can be useful for clearing your head in order to focus more clearly on what you need to do.  Or, practiced regularly, meditation can be a buffer against daily stresses.
  2. Distraction
    Doing a distracting activity, either with friends or alone, can also help to give you the break needed to clear your head and get back to work, for example.  However, it’s not a long term solution and research has shown that avoiding stress isn’t the best way to relieve it.
  3. Writing a journal
    For people who like to get to the root of a problem, writing a journal can help analyse the problem.  Introverts might appreciate being able to organise their own thoughts.
  4. Building Self-Esteem
    Those who are less emotionally stable are often more prone to stress than others.  If you’re one of these people, relaxation techniques paired with positive thinking may be more useful long-term.  Build up your self-esteem by voicing positive thoughts about yourself out loud.  It may sound silly, but next time you’re under pressure, try saying “I can do this!” rather than “I can’t cope.”
  5. Working towards a healthier and more balanced lifestyle
    Exercise can be great at relieving stress, especially for the more proactive amongst us.  People who exercise regularly are less prone to stress.  Eating healthier and building in regular breaks from the stresses in your life can also make a big difference to your experience of stress.


What type of job suits your personality best?

We all have different preferences in life, which certainly keeps it interesting and it’s no different when it comes to the type of occupation that we choose. So which personalities will flourish in which jobs?

people in uniforms for different occupations

If you’ve already taken one of our job types test, then below you’ll find out how to interpret your results. If you haven’t – log in to PersonaBubble and go to the More Tests section.

One useful way of looking at the different job types was devised by Professor John Holland. Based on different interests and personality traits, he grouped jobs into 6 areas.  You can compare your results on the job type test with the following descriptions:

Realistic (R)

What – The ‘doers’. Do you like to get ‘hands on’ with your work?

Personality traits – People who enjoy working using their hands and using machinery and tools would be well suited to a ‘realistic’ job. Common traits include having high self-control, low anxiety and being more tough-minded. Other traits that can be common are being confident and practical, calm, self-disciplined and unemotional.

Example Industries – Agriculture, Trades, Construction, Dentistry and Athletics.

Example Jobs – Farmer, plumber, carpenter, mechanic, dentist, gardener, athlete or being in the military.


Investigative (I)

What – The ‘thinkers’. Do you enjoy working out solutions to problems?

Personality traits – If you enjoy using logic and solving abstract problems then you are likely to enjoy a job that is considered ‘investigative’. Common personality traits include being more reserved and having a preference for independent working, being logical and unemotional, composed and self-disciplined. Also found in this group are innovative and calm people who find themselves absorbed in ideas. Investigative types tend to like to work with theories; researching ideas and solving complex issues in new ways.

Example Industries –  Science, Medicine, Technology and Universities.

Example Jobs –Scientist, psychologist, computer analyst, mathematician, archaeologist, biologist, pharmacist and doctor.


Artistic (A)

What – The ‘creators’. Do you enjoy creating your work from your imagination?

Personality traits – Common personality traits include being creative, using imagination at work, being adventurous, innovative and nonconformist. Creators tend to be more individualistic and socially confident than the norm but have a stronger appreciation for beauty, more likely to enjoy using self expression and prefer to work in a more flexible environment.

Example Industries – Theatre, Design, Fashion and Music.

Example Jobs – Artist, musician, dancer, actor, writer, illustrator, fashion designer or a web designer.


Social (S)

What – The ‘helpers’. Do you have a desire to help or teach others?

Personality traits – People who enjoy this type of work are concerned with the welfare of others and enjoy helping to solve problems using discussions and often by working as part of a group. Helpers tend to be warm, outgoing people who are open to change, and emotionally sensitive.

Example Industries – Schools, Social Services, Human Resources and Healthcare.

Example Jobs –Teacher, nurse, social worker, counsellor, human resources professional, childcare provider and minister.


Enterprising (E)

What – The ‘persuaders’. Do you see yourself as a leader or influencer?

Personality traits – Persuaders are often energetic, self-confident and ambitious. They enjoy influencing others and taking on leadership roles. The typical persuader will have high extraversion, high self-control, high independence and low anxiety. This means they tend to be dominant and socially confident, outgoing people. They can be seen as warm, confident, realistic and conscientious.

Example Industries –  Retail, Government, Politics and Law.

Example Jobs – Sales representative, business man/woman, politician, marketing manager, attorney, realtor and buyer.


Conventional (C)

What – The ‘organisers’. Do you enjoy organising schedules and following rules and processes?

Personality traits – People who enjoy conventional work tends to be logical and unsentimental, focusing on practical and concrete goals. Organisers, generally, are happy working in an environment with an established chain of command, they enjoy maintaining and manipulating data and organising schedules. Not surprisingly, they tend to be organised and self-disciplined and prefer conventional methods over new.

Example Industries – Finance, Accounting, Office work and Administration.

Example Jobs – Administrative assistant, office manager, accountant, copy editor, credit investigator, payroll clerk and secretary.


How to interpret your results?

a young woman considers job options

As you have been reading through the different themes, you have probably found yourself thinking that more than one category describes your preferred working environment. This would be completely normal! Most people will have not have an extreme preference for one type of work and absolutely no interest in the others at all, and you can see that certain personality traits and job interests overlap. From your results of the Job Themes tests on PersonaBubble you should have a clearer idea of your top area of work that you find interesting. Using this information, you can see what areas of work may be worth considering based on your interests.

There are jobs that will fall under more than one category. For example, a baker would fall under the Artistic category, as they are using their imagination to create new recipes. However this is also a hands-on occupation, meaning that this could come under the Realistic category. This is worth bearing in mind when considering a change in career or new job.

You are likely to be happier and more satisfied if you are in a job suited to your strengths.

How to find greater happiness at work

Research shows that the majority of UK employees are either indifferent about work or feel negatively about it. Given how much time we spend at work and the effect it has on our overall happiness levels, this is quite worrying. However, the good news is that there are several ways to positively impact your happiness at work.

personality test

Find the Right Role

The fit between your personality and your role, the team you are working with and the organization you are working for is closely related to happiness.

For example, introverts probably won’t love customer service or sales roles as it requires them to interact with customers constantly, which they can find draining. It doesn’t mean that introverts can’t be great salespeople or customer support agents, it just means that they might find less happiness at work than an extrovert would in the same role.


Develop Friendships with Your Colleagues

Recent research from Action for Happiness, a leading UK think tank says that “people with strong and broad social relationships are happier, healthier and live longer.” So, building relationships with your colleagues at work is important.  Make time to get to know them.  You can also strengthen those relationships further by understanding the similarities and differences between your personalities.


Find Meaning at Work

Finding meaning and purpose at work is another key component for happiness. Some people want to feel that their work makes a difference to others while others just want to help their company grow the bottom line.  Again, the difference comes down to perspective and personality.


Come on, Get Happy!

While selecting the right company and role is important, anyone can still tailor their existing job to find meaning at work. While you may not be able to change the core tasks of your role, you can change how you approach and perform your role and do more activities that you enjoy.

By fully understanding your personality, you can find greater happiness through your career. Take the first step by reviewing your free personality profile on PersonaBubble to discover how your personality relates to your work.  You can also compare yourself with your colleagues to help you build relationships with those around you.

Is there such a thing as a happy personality?

Recently, one of my friends described me on PersonaBubble as “a happy person”.  This made me wonder:  is there such thing as a happy type of person, or am I just happy because things have been turning out well for me lately?

free personality test

Is personality linked to happiness?

According to psychological research, there are certain personality traits linked to happiness.  For instance, people who are more extraverted and more emotionally stable tend to be happier .  This might be because of differences in our thinking styles and in how we experience events.  For example, if a friend forgets about a dinner date you’ve planned and doesn’t show up, a more reactive person might take offence and take it more personally than a more stable person.  This interpretation is likely to affect their mood.  There is also a difference between how people manage their moods.  For example, extraverts tend to be happier because they make more effort to change their mood when they are sad.  So an extravert and an introvert might feel just as unhappy, but the extravert is more likely to do something about it.

How much does personality matter?

Some researchers estimate that personality accounts for up to 50% of happiness day-to-day.  Others estimate the role of personality to be much lower- only 25% .  Given both these estimates, it is clear that there must be other factors that are more important, such as our experiences, actions, lifestyle and strategies we use to manage our moods.  Personality does affect happiness, but it is by no means the most important factor.

So, how can we be happy?

Assuming that most people want to be happy in some way, there are things we can do.  The field of positive psychology emphasizes the fact that we are in control of our own happiness.  Yes, some of us may have a tendency to see things more positively than others.  But ultimately, we have the ability to change this and change our mood.  For example, experts say that being grateful for the good things in life, spreading kindness to others and exercising are some of the keys to a happier lifestyle.  A BBC documentary discovered 10 steps to happiness, including “plant something and nurture it”, “have a good laugh at least once a day” and “have an hour long conversation with a loved one each week”.  These little things can make a big difference.

free personality test

Of course, understanding and accepting your personality may help.  For instance, if you have a more reactive personality, realising that your perspective may be skewed can help lift you out of a downward spiral of negative thinking. Overall, there are people who are happier than others, but this isn’t just down to personality.

Being happy is good for us for all sorts of reasons.  People who are happier get ill less often, feel healthier and are less stressed .  And positive psychology gives us a positive message: we are in control of our happiness.

Why not take our test, “How happy are you?” to measure your happiness levels?  And don’t forget to take our free personality test- understanding yourself is one of the steps towards creating a happier lifestyle!